Download Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum PDF

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén

This e-book provides the newest examine on nationwide model and personal label advertising - a suite of unique, rigorous and hugely correct contributions of the 2017 foreign convention on nationwide model & inner most Label advertising in Barcelona. It covers a variety of themes from fields as diverse as retailing, advertising, basic enterprise, psychology, economics and information. extra, the convention addressed assorted parts of software, together with: purchase-decision types, top rate inner most labels, judgements interested in introducing new items, M-commerce, deepest label adoption, collection judgements, deepest label pricing, model fairness and collaborative relationships.

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