the producer

the distance between a great idea and great work is great production.

wendy gordon

Wendy Gordon

I am a producer. I've been called an executive producer, a brand-side producer, an agency producer and a strategic producer. Lots of different titles. One philosophy. Great ideas need great production. The sweet spot is where creative and practical needs intersect. I create production structures that protect the creative, the budget, and the brand.

“Advertising is 80% idea, 80% execution.”

Sir John Hegarty

what do you need?

I need

production advisor

turn production spend into a strategic advantage.

find out more

I need

in-house production leadership

senior production leadership inside your team.

find out more

I need

a production company

complex briefs, ambitious creative, compressed timelines.

go to services

production spending is a line item.

(production value is a competitive advantage)

the process

Assess

end-to-end operations assessment · production model evaluation · content supply chain optimization · workflow audit · vendor relationships · team capabilities · spend analysis · resource allocation

the big picture down to every detail

Propose

gap analysis · strategic recommendations · scalable budget architecture · tiered cost structures · vendor ecosystem strategy · in-house vs. external sourcing · cross-functional workflow design · production spend alignment · tools & technologies to improve speed & efficiency

a system designed for your organization, your teams, your stakeholders

Implement

production infrastructure · standardized workflows · approval frameworks · milestone plans · external partner sourcing · preferred vendor programs · talent sourcing · contract standards · flexible rate models · capacity planning · quality control · stakeholder alignment across business units

an architecture that streamlines, scales & supports

Transfer

seamless handoff · full documentation · training & best practices · repeatable playbooks & SOPs · performance benchmarking · operational independence

a production operation that dovetails with corporate & operational goals

great creative is what people see.

(great production is why they see it)

the scope

Leadership & Strategy

end-to-end production oversight · production strategy · workflow optimization · creative feasibility assessment · production approach assessment · cost & creative fit analysis · technology assessment · scalable production model design · emerging production technologies (AI / virtual production)

production discipline meets creative ambition

Finance & Operations

budget ownership · cost control · bid leveling · production bidding & estimation · talent contracts · union & non-union navigation · forecasting · financial reporting · margin management · vendor contract negotiation · offshore & cross-border cost analysis · asset consolidation & production scale efficiency

financial management driving production strategy

Teams & Partners

cross-functional team leadership · producer mentorship & training · stakeholder management across creative, account, brand & finance · team scaling & resource planning · client relationship leadership · vendor roster development · creative partner sourcing · business affairs & contract management

the relationships that make production work

Production & Delivery

multi-channel campaign production · video · photo · digital · social · experiential · pre-production planning · on-set & on-location leadership · post-production & finishing oversight · global & cross-market delivery · treatment review & creative partner matching

from first ideas to launch