Absolut's biggest global campaign in over a decade. 21 characters. Cocktails personified.
Stills embedded with TV. 20 minutes per talent. Zero room for overtime.
The mixologists shared some tricks of the trade.

absolut, born to mix

the brief
A return to the kind of bold, disruptive brand campaign that made Absolut iconic. Cocktails as people. Each one brought to life in color, costume and attitude. A celebration of what makes us different and what connects us all.
the approach
Built a studio in the TV location.
21 talent & glam team rotating between the 2 shoots.
A scheduling puzzle: when could photo get the talent?
Dedicated photo AD in TV production. made us partners, not an afterthought.
Their crew was generous and easy to work with. Ours was ready to make every second count.
Absolut lemon bottle close-up
the deliverables
Absolut cocktail pour on set
Director framing shot on location
Lemon and vodka product styling
Cocktail glass with garnish
On-set lighting setup
Absolut Born to Mix campaign still
Product shot with ice
Behind the scenes crew
Absolut campaign close-up
Cocktail preparation on set
Absolut lemonade final frame
the result
21 characters. Photos and videos. Not a second of OT.
Won IPA awards. UK market: +2.7% value, +4.5% volume in 12 weeks.

TV crew stopped by to check out the fun. We didn't share all of our secrets.

OOH, Digital, Social Content  |  São Paulo, Brazil  |  Ogilvy  |  Sandro
all work