Iguazu Falls at dawn. A dock overlooking a bright blue sea. Waterfalls and mountains at golden hour. Argentina and Mexico beckoning. Six destinations. Two countries. Travel plans for a life well lived. Then a volcano exploded in Iceland.

american express / delta skymiles, my card can

Iguazu Falls dawn location shoot
the brief
Dream of travel. Somewhere extraordinary.
Iconic destinations composited with 3D typography to build worlds that blur the line between photography and fantasy.
American Express My Card Can campaign
the approach
Remote locations, difficult clearances, sunrise and sunset shoots across six locations and two countries.
The Eyjafjallajokull volcano eruption grounded international flights mid-production, stranding the crew in Buenos Aires.
the deliverables
Waterfront dock overlooking blue sea
Travel destination wide shot
American Express campaign location still
Luxury travel destination portrait
Behind the scenes international shoot
American Express hero campaign frame
Travel campaign production still
Location shoot wide establishing
the result
All retouching and CGI completed remotely. No impact on delivery.
Campaign ran across major airports nationwide, print, and digital.
American Express My Card Can hero

All deadlines met. Despite the volcano.

OOH, Print, Digital  |  Buenos Aires, Iguazu Falls, El Chalten, Tulum  |  Digitas  |  Andy Glass
all work