Winter campaign shot in summer. Two crews. Two photographers. Snowboarding in Patagonia and yoga in Buenos Aires. At the same time. An Olympic hopeful snowboarder from Bariloche.

athleta

Athleta winter campaign athlete portrait
the brief
Winter retail campaign.
Argentina's opposite season provided snow, mountains, and cold-weather conditions while the Northern Hemisphere was at the beach.
the approach
Crew #1: Patagonia. snowboarding, cross country running, skiing across the Andes & the gorgeous aqua lakes.
Athletic wear layering detail shot
Athleta campaign hero image
Athlete in motion winter set
Athlete movement sequence
Athleta performance wear close-up
Behind the scenes summer shoot for winter campaign
Athlete portrait on location
Athleta winter hero shot
Crew #2: Buenos Aires. urban fitness, yoga, street life in the vibrant capital.
the deliverables
Campaign still warm tones
Campaign production still
Athlete in winter gear close-up
On-set lighting and movement
Athleta winter collection hero
Campaign behind the scenes
Athletic silhouette campaign frame
Athleta final campaign frame
Athleta campaign production still
Athleta winter collection final
Athletic wear texture detail
the result
Nine shots a day. So many locations, we lost count.
Big snowball fight on the mountain.
On-set crew and athlete

And we went back to summertime.

Photography  |  Buenos Aires, Patagonia  |  Athleta  |  James Macari, Dean Isidro
all work