Over $1 million in luxury automobiles imported to Argentina. Four provinces. 16 hours of summer daylight. Two crews sharing resources. 5 thousand miles as the crow flies. And. A nationwide airline strike.

bmw, thank you campaign

BMW Thank You campaign hero shot
the brief
BMW's global Thank You campaign.
The creative concept: thanking nature itself — hills, breezes, gravity, stop signs — for the forces that make driving possible.
the approach
BMW driving through hills
Special customs arrangements, storage, drivers, and insurance.
No two models could travel in the same truck.
BMW campaign location wide
40 crew plus vehicles.
A separate television production sharing cars, gear, and logistics. 16 hour days.
Vehicle detail close-up
Nationwide airline strike shut down all commercial flights.
BMW Thank You campaign production still
Solved with a private plane and a rock-band tour bus.
the deliverables
Driving scene location shot
BMW exterior detail
Campaign behind the scenes
BMW on road wide shot
Thank You campaign final frame
the result
The plane arrived in the middle of the night and we still started the day at sunrise.
BMW vehicle close-up detail

What happened on the tour bus, stayed on the tour bus.

Integrated Still & Motion  |  Esquel, Cordoba, Tucuman, Calafate, El Bolson  |  WCRS London  |  Allan McPhail
all work