Country music stars. New Chevys. 5 NYC boroughs. A secret Corvette in the middle of Times Square. No police. No barricades. The crowd closing in.

chevrolet / cma awards

Chevrolet CMA Awards country artist portrait
the brief
The CMA Awards left Nashville for the first time ever.
Chevrolet, the City of New York, and the CMA.
Country music's biggest stars meet the real New York.
the approach
The real New York: Brooklyn stoops, Chinatown, the subway at Yankee Stadium, the Staten Island Ferry, NoLita, DUMBO, Battery Park, Times Square.
Country music star with new Chevy
NYC borough location wide shot
Alphabet soup of permissions: MOME, MTA, DOT, NYC Parks, NYS Film Commission, Yankee Stadium.
Two producers circling the car, arms outstretched. Crowd Growing. Dead walkie. Crew delayed. Cops showed up. Apologizing.
Chevrolet campaign production still
Country artist in vehicle close-up
12 artists. 12 vehicles. 9 shoot days across all five boroughs. A shoot to make New York proud.
the deliverables
CMA Awards campaign behind the scenes
Chevrolet NYC borough drive scene
Country music campaign hero frame
Chevy exterior detail location
CMA Awards campaign production still
Country artist portrait campaign
Chevrolet NYC location wide
Campaign final frame hero
the result
We proved that country music could thrive on the world's biggest stage.
Chevrolet CMA Awards closing shot

12 stars, 12 cars. Not a scratch on the Corvette.

Photography  |  All Five Boroughs, NYC  |  Campbell-Ewald  |  Ron Strong
all work