10 talent cast to represent global patient populations. Extreme close-ups and portrait photography composited into CGI. Every face, eye color, skin tone approved through global medical, legal, and regulatory review.

eli lilly

the brief
Portraits and live-action elements for animation and CGI. Composited inside intricate watch mechanisms.
the approach
Complicated casting to match deployment country and patient profiles including BMI range, skin undertone, eye color, hair texture, and facial structure.
Eli Lilly patient population portrait
Global patient casting documentary
Lighting engineered for compositing: depth, texture, shadows, visible iris detail, perfect light reflex.
Precise coordination with CGI team to integrate for seamless post-production.
Patient portrait for CGI integration
the deliverables
Eli Lilly campaign hero image
Patient population behind the scenes
Casting session portrait
the result
Campaign launched globally across multiple international markets.

Featured by MM+M as one of six campaigns advocating for the power of iconic creative solutions in pharma.

Integrated Still, Motion & CGI  |  Brazil  |  Nano Cunha, Zombie Studios
all work