Buenos Aires. Real people. Real places. Owned a commuter train for an hour. A rooftop asado under string lights. Your life in pictures. Argentina style.

facebook

Real community member portrait
the brief
Lifestyle imagery for Facebook's global brand campaign.
Real moments. Real locations.
The way people actually gather, travel, and share.
the approach
Two storylines: friends. Families. Three-week turnaround from job award to departure.
Local neighborhood connection scene
Facebook community campaign still
A busy train station, neighborhood cafés, street scenes, and a rooftop celebration.
the deliverables
Real people real places campaign
Community gathering documentary style
Behind the scenes on location
the result
Global brand campaign imagery.

Everyone ate well. And again. And again.

Photography  |  Buenos Aires  |  Facebook  |  We Are the Rhoads
all work