The beautiful game. A producer and a director on the road for 13 days for the tri-country United World Cup Bid. Our film won. (spoiler alert).

united bid committee, 2026 fifa world cup

Stadium at dawn
the brief
The emotional bid film and multiple video assets for the United Bid of Canada, Mexico, and the United States to host the 2026 FIFA World Cup
Documentary style with cinematic aesthetics across New York, Toronto, Dallas, and Mexico City
The argument the film had to make:
the beautiful game already lives here.
Kids on dusty neighborhood lots watching a match in a local pub, weekend athletes in local leagues & everyday fans.
Across three countries and every culture.
the approach
Documentary budget, local crew in each city
Bartenders, taxi drivers, fans at a match, folks in the street: the real fans.
Fan with banner
Cameraman at stadium
3 iconic stadiums. 25 interviews. 14 soccer matches.
13 days across four cities in three countries
the deliverables
the result
THE BID WON!
211 FIFA delegates from around the world voted 134 to 65.
FIFA projected $14 billion in revenue.
Sunset kick

I laid down on the 50 yard line at AT&T Stadium and watched a drone fly over me.

Bid Film, Video Assets  |  New York, Toronto, Dallas, Mexico City  |  Superunion, Adam Lawson: Director of Video Production  |  Chad Windham: Director
all work