A famous father and daughter. An iconic photographer. Crew from 5 countries in the Argentine countryside. A project so secret there was a code name for it on every call sheet.

louis vuitton | core values

Louis Vuitton Core Values travel campaign
the brief
This luxury brand reconnected with its heritage as the pioneer of the art of travel. Part of a series of cultural icons who serve as guides through extraordinary journeys.
The setting, design and production precision served the immersive experience that defined this campaign.

Exceptional lives are born of exceptional journeys.

the approach
A production designed to match the standards and quality of the brand.
Communication between production, agency, photographer and talent had to be seamless given short lead times and availabilities.
No product-focused content: the setting, design and production precision served the immersive experience that defined this campaign.
the deliverables
Louis Vuitton Core Values father and daughter
the result
A masterclass in luxury storytelling & a first for online luxury brand content.

The crew still calls this by its code name: La producción de Frank.

Still Photography, Making-Of Video  |  Buenos Aires, Argentina  |  Ogilvy Paris  |  Annie Leibovitz
all work