Climate change PSA campaign. 5 custom dunks named for extreme weather events. A Phantom camera & an old-school Chicago armory gym.

neste

Lauri Markkanen courtside climate awareness
the brief
Climate change awareness hits the court. A public service message from Neste, the world's largest producer of renewable diesel.
NBA player Lauri Markkanen.
Each dunk named for an extreme weather event.
$1,000 per point donated to US disaster relief.
the approach
Finnish agency team flew in to direct the series.
Blacked out a basketball gym and lit it for Phantom high-speed capture.
That camera eats light.
Climate Dunks campaign on-court setup
3 cameras. 5 dunks. A shoot with a message for good.
Neste sustainable fuel campaign still
the deliverables
Lauri Markkanen Climate Dunks portrait
the result

5 beautiful films. One of the most rewarding shoots we've produced.

Photography, Video  |  Chicago  |  TBWA/Helsinki  |  Iiro Hokkanen: Director
all work