Four founders. Three cities. Real entrepreneurs running real businesses. Photo and video for a campaign that ran from broadcast to Times Square.

target, black beyond measure

the brief
Target's Black Beyond Measure campaign. Four Black founders whose brands are sold at Target.
Their stories part of the campaign celebrating Black entrepreneurship for Target's $2B REACH commitment to Black-owned businesses.
the approach
Production scheduled around four entrepreneurs running businesses across three cities.
Glam teams with specific expertise in diverse Black skin tones and natural hair. Traditional barbering on set.
Each founder photographed and interviewed against a signature color.
the deliverables
the result
Campaign ran across broadcast, social, digital, in-store, and Times Square.
Black Beyond Measure became a multi-year platform that grew to feature over 100 Black-owned brands on Target shelves and supported 500+ entrepreneurs through Forward Founders.

The campaign generated 3.4 billion impressions & 1.1 million organic engagements.

Broadcast, Social, Digital, In-Store, Times Square  |  Atlanta, Los Angeles, Minneapolis  |  Target Creative  |  Adewale Agboola
all work