portfolio – work production company

shaping integrated content for today's campaigns

still • motion • digital • interactive • experiential • post-production

INTEGRATED CONTENT PORTFOLIO

LOUIS VUITTON with Francis Ford Coppola & Sofia Coppola

production notes

LOUIS VUITTON

High Profile Celebrities

Still Images and Making Of Video for print and digital campaign

Photographer: Annie Liebovitz

Location: Argentina

OBJECTIVE

Luxury client required print and video shooting with high profile, celebrity talent.

CHALLENGES

Short lead times
Limited access to talent
International teams coming to Argentina from 5 countries
Special customs handling for high end products.

RESULTS

On Time and On Budget.

DOVE - BRAZIL

production notes

DOVE- BRAZIL

Real People Casting

Print, OOH, Motion & Digital Campaign with live event elements

Photographer: Melanie Acevedo

Location: Brazil

OBJECTIVE

Casting & shoot coordination for 18 real Brazilian women meeting unique demographics
Create a unique experience for talent and crew in keeping with the brand’s mission

CHALLENGES

Casting which normally requires 3 months was given only 10 day lead time.
Create unique wellness and tourism experience for taletn traveling to Sao Paolo from all parts of Brazil
Coordinate international crew from Argentina, USA, UK, Mexico and Brazil
Coordinate with PR Agency for Campaign Launch

RESULTS

Entire casting completed in 10 days.
On Time and Under Budget.
Some talent were selected for Dove celebration campaign

COPENHAGEN

production notes

COPENHAGEN

Passionate real people hobbyists shot in real locations

Integrated Still & Motion Campaign

Director/Photographer: Sandro

Location: Michigan, Illinois, Minnesota

OBJECTIVE

Source hobbyists and their real locations where they pursued their hobbies

CHALLENGES

Source hobbyists and their real locations where they pursued their hobbies.
Complicated logistics to move 2 crews and gear to remote locations required creative solutions
Social Media heavily utilized to identify possible talent/location combinations

RESULTS

Custom Web application created for self submission of locations and talent.
On Time and Under Budget.

PHILLIPS 66

production notes

PHILLIPS 66

Real employees shot in real work environments

Integrated Still & Motion Campaign for Broadcast, Web & Print

Photographer/Director:
Richard Schultz

Location: Arizona

OBJECTIVE

Shoot integrated campaign materials simultaneously using separate photo and motion crews in real industrial workplaces with real employees.

CHALLENGES

Industrial locations reluctant to allow filming of locations and employees
Real people casting and authentic work situations required special negotiations and sourcing
2 separate crews working at the same time in the same location
Safety training and concerns
Recommend 1 city in which 12 industrial locations met client requirements
Limited access to talent

RESULTS

All location and talent successfully sourced
On Time and Under Budget.

MAESTRO CARES

production notes

MAESTRO CARES

Short film for child protection, non-profit agency

Director: Sandro

Location: Mexico

OBJECTIVE

Create documentary style short film with child actors to illustrate the dangers faced by at-risk children in Latin America

CHALLENGES

Limited Budget
Depict violent and dangerous scenarios with children and insure mental and physical safety of actors
Coordinate international crew from Mexico and USA
Coordinate with Non-Profit Agency for Campaign Launch

RESULTS

Entire production completed in 10 days
On Time and Under Budget.
Film submitted to festivals

NBC 'Crossbones' with John Malkovich

production notes

NBC

Celebrity shoot during television filming with extensive set building & design.

Still Photo Shoot

Photographer: Sandro

Location: Caribbean

OBJECTIVE

Create campaign materials for television show during filming.

CHALLENGES

Extremely limited talent availability
Coordination with television production for access to props, wardrobe and talent
Importation of props, materials & gear to Caribbean shoot location
Ambitious creative objectives, given the minimal access to resources and talent

RESULTS

Shoot objectives achieved
On Time and On Budget

ELI LILLY

production notes

ELI LILLY

Integrated Still, Motion & CGI Elements for Campaign Launch

Photographer/Director: Nano Cunha

GGI: Zombie Studios

Location: Brazil

OBJECTIVE

Create photography and motion elements to be utilized for CGI animation and web assets

CHALLENGES

Complicated casting to meet worldwide stakeholders' requirements for international markets patient types
Close integration with CGI director to insure results

RESULTS

On Time and On Budget.

MRS. MEYERS

production notes

MRS. MEYERS

Integrated Print, Digital, Motion, Animation Campaign

Photographer/Director: Laurie Frankel

Location: New York

OBJECTIVE

Create still images and video assets for Digital Launch of Mrs. Meyers Homemaker Contest Winner.

CHALLENGES

Coordination of still and motion crew.
Create economies of scale and consistency by allocating shared resources to both crews
Work closely with animation team to achieve desired effects

RESULTS

All Assets delivered on time and on budget.

FAIRWAY MARKET

production notes

FAIRWAY MARKET

Large cast, complicated integration with chefs, food stylist and store locations.

Integrated Print & OOH Campaign

Photographer: Mark Katzman

Location: New York

OBJECTIVE

Create Images for new branding launch showing the "real flavor" of New York

CHALLENGES

Close integration with company chefs and food stylists to develop shots & recipes
Shooting in Supermarkets during business hours
Multiple formats & sizes required for deliverables

RESULTS

On Time and Under Budget

UNIQLO

production notes

UNIQLO

Influencer Campaign for Website Re-Launch

Photo & Video for Print & Digital Campaign

Photographer: Koo, Director: Pablo Pereyra

Location: New York

OBJECTIVE

Identify social media influencers to create image and video "travelogue" of New York City

CHALLENGES

Identify influencers who would dovetail with brand objectives in NYC
Coordinate schedules and limited availability of talent
Integration with video crew to achieve shoot savings and efficiencies
Story development to attract followers on social media

RESULTS

On Time and On Budget

CAMEL

production notes

CAMEL

Create digital library of modern, traditional and natural imagery on "road-trip" style production for Website and Packaging Relaunch

Integrated Still & Motion Campaign

Photographer/Director: Nick Frank

Location: Spain & Morocco

OBJECTIVE

Shoot integrated campaign materials simultaneously using separate photo and motion crews in 14 cities in 2 countries. Final artwork to be reworked into a kaleidoscope/montage effect.

CHALLENGES

Find authentic Turkish heritage architecture locations NOT in Turkey
Complicated logistics to move 2 crews and gear through 14 cities and 2 countries in 2 weeks.
Quantity and variety of modern, traditional and natural elements was a challenge given material due dates

RESULTS

On Time and Under Budget

BMW

production notes

BMW

Photo crew driven resources coordinated with TV commercial needs

Integrated Still & Motion Campaign

Photographer: Alan McPhail

Location: 4 states in Argentina

OBJECTIVE

Integrate Photo Shoot resources and solutions with television production needs for Print & Motion Campaign

CHALLENGES

Import over $1 million worth of automobiles to Argentina
Arrange for complicated customs, storage, vehicle transportation and insurance solutions
Complicated integration with TV crew because TV used photo resources
Location variety required almost 5000 miles of travel

RESULTS

On Time and On Budget despite country wide airline strike

AMERICAN EXPRESS

production notes

AMERICAN EXPRESS

Tight deadlines, integration with digital artists and volcano explosion

Integrated Still & Digital Campaign

Photographer: Andy Glass

Location: Mexico & Argentina

OBJECTIVE

Create imagery of natural landscapes and constructed sets as well as digital assets to be integrated by digital artists for final imagery.

CHALLENGES

Close integration with digital artists to meet tight deadlines
Volcanic Explosion interrupted shooting
Complex logistics involving temporary importations in and out of 2 South American Countries

RESULTS

All deadlines met through innovative technological solutions.
On Time and On Budget despite volcano.

MORE WORK

Redken | Andrew Southam
Jessica Simpson | New York

Ben & Jerry | Meredith Davenport
Uganda, Malawi, Amsterdam, New York, Capetown

Hewlett Packard | Ashton Worthington
Shanghai, China

Pepsi | Paul Aresu
Robbie Williams | London

Louis Vuitton | Phil Poynter
Buenos Aires

Facebook | We Are The Rhodes
Buenos AIres

Chevron | Richard Schultz
Krakow, Poland

Athleta | James Macari
Villa Angostura, Argentina

Take 5 | Jake Chessum
Nick Kroll | New York

Adrienne Vittadini | David Mignon
New York

CMA & Chevy | Ron Strong
Big & Rich | New York

Expedia | Roy Zipstein
Parrot Cay | Turks & Caicos

Ocean Spray | William Abranowicz
Patagonia

Harpers & Queen | Eric Nehr
Cordoba, Argentina

Jupiter Images | Brian Doben
Buenos Aires

Campbell's | Miki Duisterhoff
Connecticut

Touchstone Energy | Benoit Cortet
Los Angeles

Ryka | Wynn Miller
Kelly Ripa | New York

Timberland | Andrew Geiger
Banff, Canada